Other Outdoor Director of Marketing
Empower Adventure Operations
Director of Marketing – $48k – $60k per year
Location: Tampa FL, Leesburg VA, Hartford CT
Job Type: Full Time
About the Opportunity: The Director of Marketing plays a key role in Empower Adventure Operation’s brand building activities focused on increasing brand awareness, broadening consumer demand and strengthening affinity with our core users. In this role the Director of Marketing will be responsible for implementing a broad marketing strategy for the Empower house of brands. The role is highly collaborative and will require partnering cross functionally as well as with community partners to ensure programs are achieving goals.
Lead and support execution of Empower’s digital marketing strategy
Work with internal team and vendors to develop and execute marketing and communications plans that drive engagement with Empower’s websites
Manage day to day activities and prioritization of project with technical services
Facilitate the development of content and creative across various platforms
Leverage digital measurement tools to provide a digital dashboard of data and insights with a focus on improving metrics through testing and new initiatives
Collect and synthesize online research for strategy development.
Work with the operations department to align their needs with the structure and strategy of the digital experience and architecture
Crosstrain in WordPress to facilitate the creation and publishing of site updates.
Manage execution of Empower’s SEO/SEM strategy
Collaborate with SEO/SEM agency on advancing programs associated with goals
Leverage SEO analysis to identify issues, opportunities and perform site optimization
Optimize SEM investment to achieve targeted results
Collaborate with all team members and vendors to ensure consistency of the brand experience and messaging across all consumer focused communication (Digital, PR, consumer events, loyalty marketing and collateral pieces)
Support production and distribution of Marketing materials and collateral
Manage and enhance Empower’s digital asset library
Develop SOPs for the platform
Optimize user experience by addressing pain points.
How to ApplyIf interested in joining our team, please email me your resume and cover letter to Joe@empoweradventures.com. Once received, I will contact you to learn more if I think you might be a good fit for our company. Thank you.
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